Jewelry Design Company Biography
Source (google.com.pk )Susan Testaccio is co-founder of Susan and Company; a jewelry and accessory showroom in mid-town ManhattanSusan has been in the fashion industry for over twenty-five years. She attended the Fashion Institute of Technology—where she studied Fashion Merchandising, and quickly established herself in New York City. Immersed in the vibrant early 80's Manhattan fashion scene, Susan developed a strong eye for creativity and a love for fashion. Susan also formed friendships with many fashion industry insiders during this time, many of whom she remains close to even today.
Susan's professional career began in 1982 as Production Manager for Richard Serbin Jewelry in New York City. In 1988 she became the Production Manager for Headmaster, a fashion forward hair accessory and jewelry manufacturer. Two years later, in 1990, Susan joined Yvette Fry, an accessory showroom in Manhattan. Initially hired as a salesperson, Susan was swiftly promoted to Sales Manager. This role required Susan to work hands-on with designers and buyers and closely guide the sales and marketing efforts of the showroom. Susan thrived in this new role, she tirelessly pursued buyers and promoted her designer's products through constant promotions, samples, incentives and follow-ups deploying an aggressive marketing strategy. As a result of her efforts, the showroom became a leading destination for accessory buyers from the United States, Canada, Mexico, Japan and Great Britain.
In 2001, Susan took over day-to-day operations. The showroom flourished under her management and sales increased year over year. In 2006 Susan left the company, but could not leave the industry she loved. A few months later, she opened her own showroom, Susan and Company.
Susan and Company aims to build on Susan's clear ability to nurture emerging talent and develop strong brands. Friendly and focused, Susan gives special attention to each designer and buyer. Combining a unique approach and extensive fashion industry experience, Susan and Company is quickly being recognized as a leader among jewelry and accessory design showrooms
How did I start a jewelry business?
For me, it all began with earrings.
I've always loved earrings, and this love has turned into my dream career - my own successful handcrafted jewelry business.
Several years ago, after two decades of buying earrings everywhere I went, I received a birthday gift that changed my life - a book called "You Can Make Your Own Earrings".
Somehow it had never occurred to me before that I could actually make jewelry myself - so receiving this book was really a pivotal moment in my life.
I was obsessed, and I sent for dozens of jewelry supply catalogs, ordered jewelry making supplies and tools, and began turning out dozens of pairs of handcrafted earrings. I made far more earrings than I could ever wear myself, so I gave them to everyone I knew and kept making more. It was the most addictive hobby I'd ever had!
Finally, when my earring supply reached critical mass, I realized I was going to have to either stop making them or start selling them.
And so my jewelry business was born.
One of my sterling silver wire pendants
One of my sterling silver wire pendants
But How to Start a Jewelry Business?
Okay, I was all geared up to start a jewelry business - but didn't know where or how to begin.
It took a bit of research to find what I needed to know, but I worked my way through the "setting up" part of how to start a jewelry business without any trouble. (It was actually not as big of a deal as I'd expected.)
Now I just needed to start finding some customers for my work.
Should I sell my jewelry at craft shows? At home jewelry parties? On eBay? To shops and galleries? Consign it? Wholesale it? Build my own website for it?
Well, I basically just jumped in and experimented with selling jewelry via all these methods and many more. I decided the only way to find out what direction to go with my jewelry business was to try everything.
I made a lot of mistakes, but I also had enough success to keep me motivated. And most importantly, I learned a LOT about what worked for me and what didn't.
My First Jewelry Business Lessons
One of the first things I learned was that if you want to sell a lot of jewelry, you have to make what people want to buy, not just what you like to make!
I found that I could sell a lot more jewelry by offering other pieces of jewelry to match my earrings, so I diversified and began designing bracelets, necklaces, and pendants too.
Another crucial selling point is accepting credit cards. I found that was my ticket to really big jewelry sales and profits.
As much as 75% of my sales are paid for with credit cards. In fact, the year I started up my jewelry business merchant account, my sales nearly quadrupled!
It's easier than you might think; I use ProPay, which is set up perfectly for small businesses and artists to accept credit cards.
People will buy more if they can pay with plastic instead of shelling out the cash right then and there, and many customers don't have their checkbook with them anyway. So if you're serious about making money from your handcrafted jewelry, it's essential to accept credit cards in addition to cash and checks
Jewelry Design Company Jewelry Desgin Sketches Ideas 2014 Neclkace Ring Earringes Gallery Bangles Software Drawing Images Photos Wallpapers
Jewelry Design Company Jewelry Desgin Sketches Ideas 2014 Neclkace Ring Earringes Gallery Bangles Software Drawing Images Photos Wallpapers
Jewelry Design Company Jewelry Desgin Sketches Ideas 2014 Neclkace Ring Earringes Gallery Bangles Software Drawing Images Photos Wallpapers
Jewelry Design Company Jewelry Desgin Sketches Ideas 2014 Neclkace Ring Earringes Gallery Bangles Software Drawing Images Photos Wallpapers
Jewelry Design Company Jewelry Desgin Sketches Ideas 2014 Neclkace Ring Earringes Gallery Bangles Software Drawing Images Photos Wallpapers
Jewelry Design Company Jewelry Desgin Sketches Ideas 2014 Neclkace Ring Earringes Gallery Bangles Software Drawing Images Photos Wallpapers
Jewelry Design Company Jewelry Desgin Sketches Ideas 2014 Neclkace Ring Earringes Gallery Bangles Software Drawing Images Photos Wallpapers
Jewelry Design Company Jewelry Desgin Sketches Ideas 2014 Neclkace Ring Earringes Gallery Bangles Software Drawing Images Photos Wallpapers
Jewelry Design Company Jewelry Desgin Sketches Ideas 2014 Neclkace Ring Earringes Gallery Bangles Software Drawing Images Photos Wallpapers
Jewelry Design Company Jewelry Desgin Sketches Ideas 2014 Neclkace Ring Earringes Gallery Bangles Software Drawing Images Photos Wallpapers
No comments:
Post a Comment